MarketingProfs Today: 7 October 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Nine Ways to Invite More Engagement With Your Content
2.	Article: Five Ways Google Scores Your Content [Sponsored by Media Shower]
3.	Video: 30 Pro Reporting and Interviewing Tips for Content Marketers
4.	Take 10: How to Use Your CRM Data to Boost Advertising ROI
5.	Podcast: One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark
6.	Survey Says: The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords
7.	#SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week
8.	Infographic: Four Steps to a Winning Lead-Generation Process

How-To

Nine Ways to Invite More Engagement With Your Content

By Kristian Jønsson

We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience. Read More

Video

30 Pro Reporting and Interviewing Tips for Content Marketers

By David Spark

Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want. Read More

Podcast

One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts

By Kerry O'Shea Gorgone

Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Read More

Multimedia

Take 10: How to Use Your CRM Data to Boost Advertising ROI

In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More

Survey Says

The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords

By Ayaz Nanji

Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront. Read More

Quick Take

#SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

By Christian Neri

Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more! Read More

At-A-Glance

Four Steps to a Winning Lead-Generation Process [Infographic]

By Laura Forer

Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started. Read More

event calendar

Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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