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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 05, 2019 |
| How to Create and Use Infographics for Your Content Marketing | ||||
| Infographics are incredibly effective marketing tools. Even the simplest infographic can drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts. | ||||
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| Five Extra-Powerful Ways to Build Authority With Content | ||||
| This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders. | ||||
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| How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast] | ||||
| Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital. Read more and listen in on this insightful conversation. | ||||
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| Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content | ||||
| As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. Meanwhile, they're posting about product and brand experiences on social media. The availability of such authentic content, including pics, means it's time to ditch stock photos and turn to user-generated content instead. | ||||
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| Just 10 Days Until MarketingProfs B2B Forum | ||||
| MarketingProfs event | ||||
| If you're looking for the best B2B marketing education on the planet, you won't want to miss this year's MarketingProfs B2B Forum. But time is running out. Get your ticket before it's too late. | ||||
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| Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic] | ||||
| When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. | ||||
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| The Biggest Deficiencies of B2B Content Marketing Programs [Study] | ||||
| B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research. Check out the study findings. | ||||
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| Why Delivering Live-Chat Support to Customers Is a Must for Your Business | ||||
| Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference. | ||||
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