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| By Rebecca Joyner |
| Just as press releases were going the way of the horse and buggy, SEO saved the workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?
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| By Kerry O'Shea Gorgone |
| IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
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| This seminar will help consultants and others to understand their options when faced with a bad RFP. You'll explore how to overcome the most common problem areas and how to maximize your chances of success if you choose to proceed.
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#SocialSkim: Social Media This Week, Including Social Sales and Social ROI
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| By Angela Natividad |
| Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.
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By Michaela Delong
Looking for B2B marketing inspiration? Check out the finalists of the first Bright Bulb Awards for examples of excellence, innovation, and brilliance in B2B marketing.
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