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In this issue
1. How-To: Landing Page Design: Seven Tested Ways to Improve Conversion
2. #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup
3. Podcast: Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, Tripwire
4. Seminar: Social Media and SEO: Tips for Successful Integration
5. Survey Says: The State of User Experience: What Visitors Expect From Sites
6. My View: Your Great Content Doesn't Matter If It Isn't Reaching the Right Audiences
7. Infographic: Five Email Marketing Strategies That Will Scare Your Competition Senseless
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How-To
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Landing Page Design: Seven Tested Ways to Improve Conversion
By Alp Mimaroglu
There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. Read More
Podcast
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Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire
By Kerry O'Shea Gorgone
The Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. Here, we feature the B2B Marketer of the Year, Best Large In-House B2B Campaign, and the Best Small Team In-House Campaign category winners. Read More
Multimedia
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PRO Seminar: Social Media and SEO: Tips for Successful Integration
You'll learn how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll understand which KPIs to focus on and what tactics to use for tracking and measuring your efforts—and successes! Read More
Survey Says
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The State of User Experience: What Visitors Expect From Sites
By Ayaz Nanji
Which elements of a website's user experience matter most to people? What makes them decide to continue using a site? Read More
Quick Take
#SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup
By Angela Natividad
This week: the strongest US social brand, how Snapchat plans to improve video production offerings, which content marketing horrors to avoid, how Google's helping users pick costumes, and how Target won social points with a Halloween promo. Read More
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My View
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Your Great Content Doesn't Matter If It Isn't Reaching the Right Audiences
By Joanna Madej
You need to view the content you produce through the lens of strategic objectives. Otherwise, you may be wasting time producing content that your customers and prospects never see. Read More

event calendar

Nov 5
 Online Seminar—Empower Your Employees to Be Brand Advocates
Nov 12
 Online Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
 Virtual Conference—Mobile Marketing | 3 online sessions

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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