MarketingProfs This Week: 3 October 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Steps to a Close-to-Perfect Website Launch
2.	#SocialSkim: More Ways to Sell Directly on Twitter, Plus More Stories in This Week's Roundup
3.	Podcast: Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts
4.	NEW Seminar: How to Create Trustworthy Content
5.	Survey Says: 2016 B2B Content Marketing Benchmarks, Budgets, and Trends
6.	My View: 15 Stats to Make You Rethink How You Build Customer Engagement and Sales
7.	Infographic: How to Brand Across Multiple Touchpoints

How-To

Five Steps to a Close-to-Perfect Website Launch

By Laura Dambrosio

Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet obstacles can easily push back your launch date. Here are some tips on how to keep your project rolling forward and on track. Read More

Podcast

Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts

By Kerry O'Shea Gorgone

Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more. Read More

Multimedia

NEW PRO Seminar: Creating Trustworthy Content

Content veteran Gerry McGovern will teach you how to create an online customer experience that's based on trust. You'll walk away with a solid understanding of guidelines for the kind of no-fluff content your customers will use and believe in. Read More

Survey Says

2016 B2B Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently? Read More

Quick Take

#SocialSkim: More Ways to Sell Directly on Twitter, Plus More Stories in This Week's Roundup

By Angela Natividad

Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service. Read More

My View

15 Stats to Make You Rethink How You Build Customer Engagement and Sales

By Brian Rigney

Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it. Read More

event calendar

Oct 8	Online Seminar—The Blueprint for Email Marketing Success
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 15	Online Seminar—Discover and Tell Your Business Story
Oct 20-23	B2B Marketing Forum 2015—Contact us for group rates
Oct 29	Online Seminar—Social Media & SEO: Tips for Successful Integration

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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