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In this issue
1. How-To: Small but Mighty Marketing Tools Your Team Can Use Today
2. #SocialSkim: Twitter Kills Off Vine, Instagram Tests Live Video: 12 Stories This Week
3. Podcast: Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman
4. On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts
5. Survey Says: How Google Search Has Changed in 2016 [Infographic]
6. My View: How Grocery Shopping Data Reveals the New Consumer
7. Infographic: 10 Ways to Make Your Marketing Meetings More Productive
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How-To
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Small but Mighty Marketing Tools Your Team Can Use Today
By Marc Johnson
How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use. Read More
Podcast
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Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts
We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More
Survey Says
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How Google Search Has Changed in 2016 [Infographic]
By Ayaz Nanji
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. Read More
Quick Take
#SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses
By Christian Neri
Twitter, Pinterest suffer massive cyber attack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. Read More
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My View
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We Are How We Eat: How Grocery Shopping Data Reveals the New Consumer
By Rebecca Brooks
The relationship between brand and consumer has been transformed dramatically. Using grocery CPG as the lens through which we view those changes, we can influence change rather than just react to the new consumer. Read More

event calendar

Nov 3
 Online Seminar—How to Demystify Influencer Marketing With Content
Nov 10
 Online Seminar—Discover Your Presentation Persona
Nov 11
 Virtual Conference—Marketing Strategy | 3 online sessions
Nov 17
 Online Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1
 MarketingProfs University—Email Marketing Master Course

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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