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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 26, 2019 |
| 14 Ways to Use Email Marketing (Besides Sending Newsletters) | ||||
| Odds are, you don't need convincing to get on board with email marketing. Most marketers these days use email. But are you using it to its fullest potential? Here are 14 ways to get more out of your email program. | ||||
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| Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know | ||||
| AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages. | ||||
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| 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research | ||||
| Here are the 2020 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your content marketing program. Check out the findings. | ||||
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| Self-Reliance for Entrepreneurs (And Everyone Else): Author John Jantsch on Marketing Smarts [Podcast] | ||||
| John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business. Read more and listen in. | ||||
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| Marketing Writing: Binge-Learn How to Be a Better Writer | ||||
| MarketingProfs event | ||||
| One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN. | ||||
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| Creating Content? Make Sure You Have These Four Team Members | ||||
| Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? | ||||
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| What Goes Up in a Down Economy? [Infographic] | ||||
| An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us to expect during the next downturn. | ||||
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| How to Choose a CRM That Employees Will Actually Use | ||||
| More and more companies are seeing the benefits of implementing technology into their workflows. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for? | ||||
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