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In this issue
1. How-To: Do's and Don'ts of Top-of-Funnel Marketing
2. #SocialSkim: Twitter Native Video Ads & Polls, Plus More Stories in This Week's Roundup
3. Podcast: Going Bananas for Mobile and Minions: FunMobility CEO Adam Lavine
4. Favorite Take 10: Shed Light on Email Traffic With Google Analytics
5. Survey Says: Email Deliverability 2015: Are Messages Reaching Inboxes?
6. My View: The Biggest Issue Keeping CMOs Up at Night
7. Infographic: Arm Your Content Marketing for the New Battlefield
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How-To
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Do's and Don'ts of Top-of-Funnel Marketing
By Maribeth Ross
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product? Read More
Podcast
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Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts
By Kerry O'Shea Gorgone
Adam shares insights from his firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the Minions movie. Read More
Multimedia
Today's PRO Item
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PRO Favorite Take 10: Shed Light on Email Traffic With Google Analytics
In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features to use to better understand your site visitors and how to measure performance based on your email goals. Read More
Survey Says
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Email Deliverability 2015: Are Messages Reaching Inboxes?
By Ayaz Nanji
Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path. Read More
Quick Take
#SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's Roundup
By Angela Natividad
A big week for extending your capabilities on established networks: Twitter launched native video ads and opened polls to everyone, Facebook opened GIFs to brand pages, and (perfect timing!) Giphy launched a do-it-yourself GIF creator. Read More
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My View
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Personalization: The Biggest Issue Keeping CMOs Up at Night
By Matt Goddard
Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. Read More

event calendar

Oct 29
 Online Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5
 Online Seminar—Empower Your Employees to Be Brand Advocates
Nov 12
 Online Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
 Virtual Conference—Mobile Marketing | 3 online sessions

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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