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In this issue
1. How-To: 6 Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)
2. #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week
3. Podcast: How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts
4. New Take 10: Improve Website Effectiveness With an Optimized Contact Page
5. Survey Says: The Best Days and Times to Post on Five Major Social Networks
6. My View: 3 Strategies for Involving Customers in New Product Development
7. Infographic: Six Steps to Creating a Successful Infographic for Your Business
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How-To
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Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)
By Timothy Carter
Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles. Read More
Podcast
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How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars. Read More
Multimedia
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NEW Take 10: Improve Website Effectiveness With an Optimized Contact Page
Learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips to use right away to increase your contact page's effectiveness. Read More
Survey Says
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The Best Days and Times to Post on Five Major Social Networks
By Ayaz Nanji
The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven. Read More
Quick Take
#SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week
By Christian Neri
This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more... Read More
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My View
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Three Strategies for Involving Customers in New Product Development
By Mostafa Dastras
If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers. Read More

event calendar

Oct 27
 Online Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3
 Online Seminar—How to Demystify Influencer Marketing With Content
Nov 11
 Virtual Conference—Marketing Strategy | 3 online sessions

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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