| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 20, 2018 |
TGIS!
Amirite? It's a day of rest for many of us, but in a world full of brain-growing information, what's a driven marketer to do? Here's the solution: Learn while you chill. You can listen in to SAP's VP of influencer marketing while you jog, take a peek at our 2019 report on content marketing trends while you sip your morning coffee, and improve your demand gen skills via our new course when you need a break from your break. However you spend your time, enjoy your weekend!
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| Six Ways to Increase Revenue With Email Personalization |
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| Your emails are sitting in your customers' inboxes, duking it out with hundreds of other emails to be read. To give your emails a fighting chance, you'll have to go beyond the basics to show recipients what they really want to see: emails received at the right time with contextually relevant content. See how your emails can pack a punch. |
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| 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research |
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| This just in! The 2019 B2B content marketing research results from MarketingProfs and CMI are here. These are the latest findings on how your fellow B2B marketers are running their content programs. See how your own content marketing stacks up! |
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| How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi [Podcast] |
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| SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, shares the scoop on the company's approach to building lasting relationships with industry influencers. Listen in or read on to find out more. |
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| Planning for Effective Demand Generation: A NEW Course |
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| A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue… and avoid common pitfalls that so many companies encounter. Ready to get started? |
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| Eight Growth-Marketing Lessons From WeWork's Rapid Rise |
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| I work, you work, WeWork! The company has quickly grown from selling shared office space to becoming a full lifestyle brand. What can you learn from its growth strategies? Read on for tips on growing big—fast. |
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| How to Create a Video Marketing Strategy |
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| It's easy to write a quick script, grab your phone, and start creating marketing videos that are pretty decent. But before you hit "record," make sure you have a strategy in place so your videos are watched and the ROI of your efforts is positive. Use video to reach your marketing goals. |
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| Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic] |
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| They heard it through the grapevine... and then bought your products! Word-of-mouth marketing is effective, but it can be elusive. This infographic explains how the viral marketing technique, which includes friendly chats, online reviews, and more, can bring customers your way. Read on to see why you want customers talking about your brand. |
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| Profs Picks |
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| Want to increase the precision of your B2B programmatic advertising? Adweek and Dun & Bradstreet surveyed 150+ B2B marketers to see how they use programmatic advertising and digital marketing. The result? The 2018 B2B Advertising & Marketing Outlook. How do your own advertising and marketing efforts measure up against those of your peers? Check it out to see.
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| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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Glad you could be here today.
—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
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