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In This Issue
+ How-To: Should You Be Worried About Google's Hummingbird Update?
+ Podcast: Whiteboard Selling: Author Corey Sommers
+ Survey Says: Email Open Rates and Click Rates Fell in 2Q13
+ Seminar: Compete Globally With Customer Experience Management
+ #SocialSkim: Social Media This Week: Facebook Follow Button Coming...
+ Video: How Instagram Can Make Ads Work
+ Infographic: State of B2B Content Marketing: Benchmarks, Budgets, Trends
+ My View: 5 Reasons Why You Should Create a Customer Loyalty Program
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How-To Should You Be Worried About Google's Hummingbird Update?
By Chris Laub
Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked... Read More
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Podcast Whiteboard Selling: Author Corey Sommers
By Kerry O'Shea Gorgone
Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals. Read More
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Video How Instagram Can Make Ads Work
By Diego Larrea-Puemape
Native advertising is a natural next step for Instagram, which is promising that you will be able to control what you see. What else does Instagram have to do to keep users as well as brands happy? Read More
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PRO   Seminar: Compete Globally With Customer Experience Management
Starting with an overview of global customer experience management, this seminar will teach you three approaches to developing a strategy for localizing experiences for each geographic area. You'll also learn how customer experience innovation in one market propels a company's competitiveness and growth. Read More
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Survey Says
Email Open Rates and Click Rates Fell in 2Q13
By Ayaz Nanji
Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report. Read More
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#SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared Endorsements
By Angela Natividad
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!), and Google (which stoked controversy with its “shared endorsements” plans). Also get the skinny on a cool tool that lets you create images of your product or site in different screen environments. Read More
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My View Five Reasons Why You Should Create a Customer Loyalty Program
By David Rosen
A customer-loyalty program should be a major part of your brand's overall approach to customer loyalty management. Here's why. Read More
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Oct 24
 Seminar—The Remarkables: How to Win with Word-of-Mouth Marketing
Oct 25
 On-Demand: B2B Forum 2013—Over 30 hours of online education
Oct 31
 Seminar—Insta-Power: Reach More Customers with the Power of Pictures
Nov 7
 Seminar—Social Success: Tips for Integrating Social Media into Your Marketing Mix
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Nov 14
 Seminar—The Audience Imperative
Dec 5
 MarketingProfs University—Content Marketing Crash Course Special prices for groups of 3+
 
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