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In This Issue
+ How-To: Presentations Gone Wrong: 5 Ways to Avoid Really Bad Presentations
+ Podcast: The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer
+ #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!
+ Seminar: How to Use Metrics to Achieve Results From Your Next Exhibit
+ Survey Says: 2015 B2C Content Marketing Benchmarks, Budgets, and Trends
+ Infographic: A Day in the Life of a Marketer
+ My View: Three Ways You Can Demonstrate Your Value to Customers
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How-To Presentations Gone Wrong: Five Rules for Avoiding a Really Bad Presentation
By Pooja Lohana
We've all heard presenters who apparently forgot that a tool like PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake. Read More
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Podcast The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Paul Roetzer, author of The Marketing Performance Blueprint, discusses how modern marketers need to reorganize their teams, reassess their metrics, and realign their goals in order to prove the value of Marketing. Read More
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PRO   Seminar: How to Use Metrics to Achieve Greater Results From Your Next Exhibit
In this seminar, you'll learn how event exhibitors can develop and execute effective event marketing measurement strategies. You'll take away tips for event success, such as how to calculate the optimal booth size and personnel and how to justify budget for your entire event. Read More
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Survey Says
2015 B2C Content Marketing Benchmarks, Budgets, and Trends
By Vahe Habeshian
B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. Read More
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Quick Take
#SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!
By Angela Natividad
Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap! Read More
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My View Three Ways You Can Demonstrate Your Value to Customers
By Christopher Faust, Tom Pisello
Sales reps fail to make quotas when they have a tough time communicating value to prospects and customers. Read More
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Oct 23
 Seminar—H2H: Learn to Speak Human, Share Human, and Market Human
Nov 6
 Seminar—How to Create Visual Content That Drives Traffic and Gets Shared
Nov 13
 Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
 Virtual conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course