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In this issue
1. How-To: Five Tips for Brands That Want Success on Facebook
2. #SocialSkim: Go Shopping on Facebook, Plus More Stories in This Week's Roundup
3. Podcast: Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane
4. Seminar: Discover and Tell Your Business Story
5. Survey Says: 2016 B2C Content Marketing Benchmarks, Budgets, and Trends
6. My View: Don't Let Your LinkedIn Photo Be an Epic Failure Like These Pics Are
7. Infographic: Do the Math: Using Metrics for Marketing Success
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How-To
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Five Tips for Brands That Want Success on Facebook
By Jenn Deering Davis
Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans. Read More
Podcast
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A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts
By Kerry O'Shea Gorgone
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016. Read More
Multimedia
Today's PRO Item
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PRO Seminar: Discover and Tell Your Business Story
Business storyteller Ron Ploof explains how to discover and tell your business story. Using his StoryHow method, he shares how to transform messages into compelling narratives that persuade audiences to take action. Read More
Survey Says
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2016 B2C Content Marketing Benchmarks, Budgets, and Trends
By Ann Handley
What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts? Read More
Quick Take
#SocialSkim: Go Shopping on Facebook, Plus More Stories in This Week's Roundup
By Angela Natividad
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top! Read More
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My View
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Don't Let Your LinkedIn Photo Be an Epic Failure Like These Pics Are
By Tobias Schremmer
Every day, I see photo fails in LinkedIn. These profile pics boggle the mind. Is your LinkedIn profile photo making the same mistakes? Read More

event calendar

Oct 20–23
 B2B Marketing Forum 2015—Contact us for group rates
Oct 29
 Online Seminar—Social Media & SEO: Tips for Successful Integration
Nov 5
 Online Seminar—Empower Your Employees to Be Brand Advocates
Nov 13
 Virtual Conference—Mobile Marketing | 3 online sessions

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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