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In this issue
1. How-To: How to Improve Your Presentation Before You Even Open PowerPoint
2. #SocialSkim: Facebook Launches 'Workplace' Network; Snapchat Preps for IPO: 10 More Stories
3. Podcast: Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts
4. On-Demand Seminar: How Social Media Can Help Promote Your Event and Increase Attendees
5. Survey Says: 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
6. My View: Creative or Analytical? Marketers Must Now Be Both
7. Infographic: The Business Value of User Experience Design
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How-To
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How to Improve Your Presentation Before You Even Open PowerPoint
By AlexAnndra Ontra
PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make better presentations—before they ever open PowerPoint. Read More
Podcast
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Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. Read More
Multimedia
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On-Demand Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees
You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More
Survey Says
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2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions
By Ayaz Nanji
The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group. Read More
Quick Take
#SocialSkim: Facebook Launches 'Workplace' Network; Snapchat Preps for IPO: 10 Stories This Week
By Christian Neri
This week: Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; Amex gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more! Read More
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My View
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Creative or Analytical? Marketers Must Now Be Both
By Adele Sweetwood
As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful. Read More

event calendar

Oct 27
 Online Seminar—MarketingProfs Makeover: Email Copy That Converts
Nov 3
 Online Seminar—How to Demystify Influencer Marketing With Content
Nov 11
 Virtual Conference—Marketing Strategy | 3 online sessions

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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