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In this issue
1. How-To: How to Maximize Social Media Marketing as a B2B Company
2. Podcast: The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns
3. On-Demand Seminar: Create Compelling Content Using Custom Content Architecture
4. Survey Says: The Evolution of 13 Famous Logos
5. #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories
6. Infographic: Valuable Employee-Recognition Tips
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How-To
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How to Maximize Social Media Marketing as a B2B Company
By Sam Carr
So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales! Read More
Podcast
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The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns
By Kerry O'Shea Gorgone
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots. Read More
Multimedia
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On-Demand Seminar: Create More Compelling Content Using a Custom Content Architecture
In this online seminar, you'll learn the key steps to creating a content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as a guide from process to execution, and how to customize it to meet your company's needs and goals. Read More
Survey Says
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The Evolution of 13 Famous Logos [Infographic]
By Ayaz Nanji
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? Read More
Quick Take
#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week
By Christian Neri
Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories... Read More
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At-A-Glance
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Valuable Employee-Recognition Tips [Infographic]
By Laura Forer
All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See how your company can undertake employee recognition efforts. Read More

event calendar

Oct 19
 Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Nov 10
 Virtual Conference—Content Marketing | Feed Your Content Beast a Better Diet
Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That Converts

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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