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In this issue
1. How-To: 4 Types of Email Addresses Damaging Your Deliverability: What You Can Do
2. #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week
3. Podcast: How to Own the Consideration Phase: Prof. James Loomstein on Marketing Smarts
4. On-Demand Seminar: The Future of Influencer Marketing
5. Survey Says: 2017 B2B Content Marketing Benchmarks, Budgets, and Trends
6. My View: Five Bold Predictions About the Future of SEO and Social Media Marketing
7. Infographic: Customer Experience Analysis: How to Retain Your Customers
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How-To
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Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them
By Chad White
In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Read More
Podcast
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How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing
In this PRO seminar, we'll share what the experts see as challenges, best-practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. Read More
Survey Says
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2017 B2B Content Marketing Benchmarks, Budgets, and Trends
By Ann Handley
B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research. Read More
Quick Take
#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week
By Christian Neri
Among this week's headlines: 'Facebook at Work' to launch; Snapchat introduces Snap-taking glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; and much more... Read More
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My View
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Five Bold Predictions About the Future of SEO and Social Media Marketing
By Derek Bryan
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. Read More

event calendar

Oct 6
 Online Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 13
 Online Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14
 Virtual Conference—Mobile Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates
Oct 27
 Online Seminar—MarketingProfs Makeover: Email Copy That Converts

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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