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In this issue
1. How-To: Five Forms of Interactive Content to Boost Engagement
2. #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup
3. Podcast: What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience
4. Take 10: 10 Tips for Creating Quality Video on Your Smartphone
5. Survey Says: Are Marketers Succeeding With Personalization? [Infographic]
6. My View: Three Ways That Personas Take Your Marketing to the Next Level
7. Infographic: The State of Social Media Marketing
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How-To
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Five Forms of Interactive Content to Boost Engagement
By Tom Whatley
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons. Read More
Podcast
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What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts
By Kerry O'Shea Gorgone
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research. Read More
Multimedia
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Take 10: 10 Tips for Creating Quality Video on Your Smartphone
In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More
Survey Says
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Are Marketers Succeeding With Personalization? [Infographic]
By Ayaz Nanji
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting. Read More
Quick Take
#SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's Roundup
By Angela Natividad
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start! Read More
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My View
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Three Ways That Personas Take Your Marketing to the Next Level
By Gary Ostrager
By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways. Read More

event calendar

Jan 14
 Online Seminar—Algorhythm: The Pulse and Future of Brands with Mitch Joel
Jan 21
 Online Seminar—Inspire Change Through Stories and Symbols with Nancy Duarte
Jan 28
 Online Seminar—Makeover: Elements of the Landing Page with Brian Massey
Feb 12
 Virtual Conference—Content Marketing | 3 online sessions
Mar 10
 MarketingProfs University—Marketing Project Management Essentials

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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