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In this issue
1. How-To: Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
2. Podcast: A Simple Formula for Effective Content: They Ask, You Answer!
3. On-Demand Seminar: Age of Disruption: Everything Has Changed, Nothing Is Different
4. Survey Says: The Most Effective Digital Channels to Use in 2017
5. #SocialSkim: LinkedIn's Latest Changes; How Social Will Change in 2017; more...
6. Infographic: 10 Rules for Effective Facebook Marketing
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How-To
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Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
By David Zimmerman
Did you sigh when you heard Google is revoking full free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign. Read More
Podcast
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A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marcus used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. He offers a peek at his forthcoming book, They Ask, You Answer. Read More
Multimedia
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On-Demand Seminar: Age of Disruption: Everything Has Changed and Nothing Is Different
Scott Stratten will show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. Read More
Survey Says
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The Most Effective Digital Channels to Include in 2017 Marketing Plans
By Ayaz Nanji
Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. Read More
Quick Take
#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week
By Christian Neri
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! Read More
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At-A-Glance
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10 Rules for Effective Facebook Marketing [Infographic]
By Laura Forer
Putting your brand on Facebook is one thing, but being effective on the social platform is another. Which of these 10 tips can you check off? Read More

event calendar

Jan 12
 Online Seminar—Hug Your Haters with Jay Baer
Jan 13
 Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions
Jan 19
 Online Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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