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In this issue
1. How-To: The Four Most Compelling Design Trends for 2018
2. Podcast: Optimize Your Marketing With '80/20': Author Perry Marshall on Marketing Smarts
3. New Live Seminar: Cross-Platform Storytelling That Connects & Converts
4. Survey Says: 2018 Digital Marketing Plans: Budget and Tactic Trends
5. #SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories
6. Infographic: The Ultimate Grammar Cheat Sheet for Writers
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How-To
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The Four Most Compelling Design Trends for 2018
By Pamela Webber
Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018. Read More
Podcast
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Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts
By Kerry O'Shea Gorgone
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Read More
Multimedia
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New Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Reserve a spot for this upcoming Teach Me How seminar and learn how to tell stories that inspire people to take action across channels. You'll also discover five secrets that the most successful brands use to create cohesive narratives in our digital world. Read More
Survey Says
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2018 Digital Marketing Plans: Budget and Tactic Trends
By Ayaz Nanji
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. Read More
Quick Take
#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week
By Christian Neri
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read More
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At-A-Glance
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The Ultimate Grammar Cheat Sheet for Writers [Infographic]
By Laura Forer
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more. Read More

event calendar

Jan 12
 Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Jan 18
 Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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