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In this issue
1. How-To: Seven Common Mistakes Marketers Make
2. #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus 13 More Stories This Week
3. Podcast: How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts
4. Seminar: MarketingProfs Makeover: Elements of the Landing Page
5. Survey Says: The Brand-Agency Relationship: Top Trends and Challenges in 2016
6. My View: Five Reasons Interactive Content Drives Engagement
7. Infographic: What Content Types Should You Create?
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How-To
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Seven Common Mistakes Marketers Make
By Subir Kumedan
If you decide to fix even one of the following mistakes, you will see better results for you and your business. Read More
Podcast
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How to Jump-Start Your Career: Expert Laurence Shatkin on Marketing Smarts
By Kerry O'Shea Gorgone
The author of 50 Best Jobs for Your Personality explains how aspiring marketers can brand themselves for success and how current marketers can position themselves for a career change. Read More
Multimedia
Today's PRO Item
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Seminar: MarketingProfs Makeover: Elements of the Landing Page
Build landing pages that get results. Brian Massey, the Conversion Scientist, provides you with actionable tips and best-practices to navigate the complexities of creating result-driven landing pages. He'll review PRO member-submitted landing pages and make suggestions for improvements that will make an immediate impact. Read More
Survey Says
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The Brand-Agency Relationship: Top Trends and Challenges in 2016
By Ayaz Nanji
Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US. Read More
Quick Take
#SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus 13 More Stories This Week
By Christian Neri
This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy! Read More
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My View
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Five Reasons Interactive Content Drives Engagement
By Anna Talerico
Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket. Read More

event calendar

Feb 4
 Online Seminar—Content, Conversions, and Lead Generation
Feb 11
 Online Seminar—Secrets to Successful Data-Driven Marketing
Feb 12
 Virtual Conference—Content Marketing | 3 online sessions
Mar 10
 MarketingProfs University—Marketing Project Management Essentials

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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