Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: Eight Design Tips for Your Next Tradeshow Display
2. Podcast: 'Name That Brand': Naming Expert Mike Pile on Marketing Smarts
3. On-Demand Seminar: Using Social Media to Promote Your Event & Increase Attendees
4. Survey Says: Metrics and KPIs Used Most to Measure Marketing Performance
5. #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories
6. Infographic: Your 2017 Marketing To-Do List
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Eight Design Tips for Your Next Tradeshow Display
By Mike Weimar
We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
'Name That Brand': Naming Expert Mike Pile on Marketing Smarts
By Kerry O'Shea Gorgone
A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees
You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
Metrics and KPIs Used Most to Measure Marketing Performance
By Ayaz Nanji
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? Read More
Quick Take
#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories
By Christian Neri
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
At-A-Glance
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Your 2017 Marketing To-Do List [Infographic]
By Laura Forer
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017. Read More

event calendar

Feb 2
 PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 9
 PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10
 Virtual Conference—Content Marketing | 3 online sessions
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625