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In this issue
1. How-To: Four Agile Practices for More Efficient Content Production
2. Podcast: Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions
3. Take 10: Create Your Content Strategy in Eight Steps
4. Survey Says: Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform
5. #SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories
6. Infographic: What's Coming Up? Online Advertising Trend Predictions for 2018
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How-To
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Four Agile Practices for More Efficient Content Production
By Andrea Fryrear
Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing. Read More
Podcast
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Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts
By Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA. Read More
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Take 10: Create Your Content Strategy in Eight Steps
In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. Read More
Survey Says
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Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform
By Ayaz Nanji
Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read? Read More
Quick Take
#SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories This Week
By Christian Neri
Why miniprograms will replace apps and change social media; Snapchat to make its content shareable; new app v2 from Vine's founders; Yahoo's social media app for saving money; Snapchat improves app-install ad analytics; Foursquare's huge risk paid off... Read More
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At-A-Glance
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What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]
By Laura Forer
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. Read More

event calendar

Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers
Feb 22
 Ask Me Anything—With Christopher Penn
Mar 9
 Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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