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In this issue
1. How-To: Four Email Optimizations That Will Increase Your Click-Through Rates
2. #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup
3. Podcast: Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts
4. Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
5. Survey Says: The Top Email Marketing Challenges of 2016
6. My View: Will 2016 (Finally) Be the Year of the Data-Driven Marketer?
7. Infographic: Content Marketing Predictions for 2016
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How-To
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Four Email Optimizations That Will Increase Your Click-Through Rates
By Stephan Hovnanian
Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. Read More
Podcast
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Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts
By Kerry O'Shea Gorgone
Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story. Read More
Multimedia
Today's PRO Item
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Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision. Read More
Survey Says
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The Top Email Marketing Challenges of 2016
By Ayaz Nanji
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. Read More
Quick Take
#SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup
By Angela Natividad
This week is packed with portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans. Read More
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My View
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Will 2016 (Finally) Be the Year of the Data-Driven Marketer?
By David Beardmore
The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven marketing this year. Read More

event calendar

Jan 28
 Online Seminar—Elements of the Landing Page with Brian Massey
Feb 4
 Online Seminar—Content, Conversions, and Lead Generation
Feb 12
 Virtual Conference—Content Marketing | 3 online sessions
Mar 10
 MarketingProfs University—Marketing Project Management Essentials

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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