MarketingProfs Today: 20 January 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Five Top Trends That Will Shape Influencer Marketing in 2018
2.	Podcast: What Is Marketing Automation Anyway, and What Can It Do for You? Adobe's Bruce Swann
3.	On-Demand Seminar: Digital Breadcrumbs: Storytelling That Converts Across Platforms
4.	Video: Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive
5.	#SocialSkim: How to Cope With Facebook Changes; WhatsApp Business App Launched: 10 Stories
6.	SurveySays: The Brand-Content Preferences of Different Age Groups
7.	Infographic: Top Influencer Marketing Trends of 2017

How-To

The Five Top Trends That Will Shape Influencer Marketing in 2018

By Ismael El-Qudsi

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. Read More

Video

Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive

By Jerelle Gainey

The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way. Read More

Podcast

What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts

By Kerry O'Shea Gorgone

Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance marketing campaigns and operations. Read More

Multimedia

On-Demand Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

In this Teach Me How, you'll learn how to tell stories that inspire people to take action across channels. You'll also discover five secrets that the most successful brands use to create cohesive narratives in our digital world. Read More

Survey Says

The Brand-Content Preferences of Different Age Groups

By Ayaz Nanji

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read More

Quick Take

#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

By Christian Neri

Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read More

At-A-Glance

Top Influencer Marketing Trends of 2017 [Infographic]

By Laura Forer

The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018. Read More

event calendar

Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Contact us for group rates

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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