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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, January 18, 2020 |
| Four Human Writing Tips That Will Make Search Bots Smile | ||||
| There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. | ||||
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| Six Ways to Strengthen Your Brand Through Product Packaging | ||||
| To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging. | ||||
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| The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast] | ||||
| Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you. | ||||
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| Know Your Customer (and Reap the Rewards) | ||||
| MarketingProfs PRO | ||||
| In this PRO course, you'll learn how to identify your ideal customers using data from Google, social media, marketing automation platforms, ad metrics, and more. Access this and every other course in our catalog when you upgrade to PRO—now 40% off through January 31 with code GETHAPPY. | ||||
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| Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic] | ||||
| Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile. | ||||
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| Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want | ||||
| Marketing is less about bombarding customers with messages and hoping they'll purchase a product, and more about gathering data—listening to what they want so you can give it to them. Here are four ways to use data to deliver the experiences customers are craving. | ||||
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| 'The best training I have ever attended in my 20+ years in MarCom' | ||||
| MarketingProfs event | ||||
| That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) said. You too can experience some of the best B2B marketing education on the planet—at #mpb2b 2020 in San Francisco. Find out more! | ||||
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| Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves) | ||||
| Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves. Read on to find out. | ||||
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| Micro-Influencer Trends: Platform, Format, and Compensation Preferences [Study] | ||||
| Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research. Check out the study findings. | ||||
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