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In This Issue
+ How-To: Personal Branding Trends for 2014 (Part 1)
+ Podcast: Revenue and the CMO: Author Glenn Gow
+ #SocialSkim: Golden Globes, Fleeing Facebook, Google Analytics, Amazon
+ Seminar: Content Marketing Trends to Kick-Start Your Communications Plan
+ Survey Says: How to Get More Retweets
+ Infographic: Why Marketers Need to Care About Social Search
+ My View: Seven Ways Corporate Events and Tradeshows Are Evolving
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How-To Personal Branding Trends for 2014 (Part 1)
By William Arruda
Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution. Read More
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Podcast Revenue and the CMO: Author Glenn Gow
By Kerry O'Shea Gorgone
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization. Read More
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PRO   Seminar: Content Marketing Trends to Kick-Start Your Communications Plan
This PRO seminar will share best-practices and practical advice on how to use brand journalism, sponsored content, and content from employees and customers to help tell your story. We'll also discuss the four biggest content marketing trends for 2014. Read More
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Survey Says
How to Get More Retweets
By Ayaz Nanji
Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks. Read More
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Quick Take
#SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!
By Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, a easy way to search for images by usage rights, and the skinny on Amazon's new ad network. Read More
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My View Seven Ways Corporate Events and Tradeshows Are Evolving
By Kristine Mason
Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade. Read More
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Jan 23
Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 6
Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
Seminar—PreZentation Techniques to Reduce Public Speaking Stress and Increase Confidence
Feb 13
MarketingProfs University—Present & Persuade Special prices for groups of 3+
Feb 14
Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Feb 27
Seminar—MarketingProfs Makeover: The Chemistry of the Landing Page
Oct 9-10
B2B Forum 2014—Boston, MA Contact us for group rates