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In This Issue
+ How-To: 10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
+ Podcast: Jason Miller of LinkedIn Talks About Social Media 'n' Rock 'n' Roll
+ SocialSkim: Facebook Amber Alerts, Twitter Syndication Ads, New Social Slang
+ Seminar: The Art of the Extraordinary Presentation (With Dan Roam)
+ Survey Says: What Consumers Dislike About Mobile Email
+ Infographic: Content Marketers, Quit Selling Like It's 2004
+ My View: Content Lessons From Three Brands That Kept Their Brand Promise
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How-To 10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
By Lauren Tympel
There is no better way to determine the impact of design, copy, or scheduling changes on your email campaigns. But A/B testing can seem overwhelming. These do's and don'ts will steer you in the right direction. Read More
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Podcast Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11. Read More
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PRO   Seminar: The Art of the Extraordinary Presentation (With Dan Roam)
In this inspiring PRO seminar, Dan Roam shows you how, with a little planning and practice, making an extraordinary presentation can be easy and fun—both for you and for your audience. He'll discuss storylines and the use of visuals, and you'll see examples from Dan's own work. Read More
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Survey Says
What Consumers Dislike About Mobile Email
By Ayaz Nanji
Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group. Read More
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Quick Take
SocialSkim: Facebook Amber Alerts, Twitter Syndication Ads, the Latest Social Slang, More!
By Angela Natividad
Learn about Facebook's plans to elevate Amber Alerts, Twitter's newest ad strategy, and which brands are using the latest (and weirdest) slang. Skim to get on fleek. Read More
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My View Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)
By Ryan Johnson
Content marketing helps companies communicate their brand promise. Here's how three brands kept their promise... and how three others didn't. Read More
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Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 29
 PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results.