MarketingProfs Today: 14 January 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Marketing Automation Predictions and Best-Practices for 2017
2.	Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat
3.	Podcast: Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry
4.	On-Demand Seminar: Hug Your Haters
5.	Survey Says: The Most Important Google Search Rank Factors
6.	#SocialSkim: Why LinkedIn Just Lost 6 Million Users; Twitter’s Plans to Shift Course; more...
7.	At-a-Glance: The Ultimate Local SEO Guide

How-To

Seven Marketing Automation Predictions and Best-Practices for 2017

By Tom Ryan

If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind. Read More

Video

Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat

By Keith Jones

Once Marketing hands off a lead to Sales, it's all too often assumed the marketer's job is done. But to close sales, the two departments must collaborate—row together, in sync and in alignment—during the entire buyer's journey. Read More

Podcast

Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The VP of marketing at sales and marketing analytics company Full Circle Insights discusses how to measure marketing ROI in any industry, from software and technology to sports (even the game of polo!). Read More

Multimedia

On-Demand Seminar: Hug Your Haters

New York Times best-selling author Jay Baer will show you why you need to hug your haters and embrace complaints. You’ll learn specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and much more. Read More

Survey Says

The Most Important Google Search Rank Factors [Infographic]

By Ayaz Nanji

Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics. Read More

Quick Take

#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week

By Christian Neri

This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... Read More

At-A-Glance

The Ultimate Local SEO Guide [Infographic]

By Laura Forer

Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge. Read More

event calendar

Jan 19	Online Seminar—Improve Your Speaking With Comedy with David Nihill
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions
Oct 3-6	B2B Marketing Forum—Contact us for group rates

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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