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In this issue
1. How-To: How to Create Engaging Social Media Campaigns That Get Attention
2. Podcast: Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman
3. Take 10: How to Avoid Spamtraps
4. Survey Says: How Millennial, Gen X, and Boomer Employees Are Viewed at Work
5. #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories
6. Infographic: Typography: Terminology You Should Know
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How-To
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How to Create Engaging Social Media Campaigns That Get Attention
By Ben Sailer
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how. Read More
Podcast
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Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts
By Kerry O'Shea Gorgone
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals. Read More
Multimedia
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Take 10: How to Avoid Spamtraps
In just 10 minutes, we'll share an overview of the incredibly dangerous power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps, and you'll learn how to respond to them. Read More
Survey Says
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How Millennial, Gen X, and Boomer Employees Are Viewed at Work
By Ayaz Nanji
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare? Read More
Quick Take
#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week
By Christian Neri
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read More
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At-A-Glance
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Typography: Terminology You Should Know [Infographic]
By Laura Forer
When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms. Read More

event calendar

Jan 18
 Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers PRO
Mar 9
 Virtual Conference—Marketing Writing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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