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In This Issue
+ How-To: Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond
+ Podcast: The New Business Networking: Author Dave Delaney
+ #SocialSkim: CES Goodies, Facebook Acquisition, Ben & Jerry's Funny Tweet
+ Seminar: Put LinkedIn to Work: 5 Simple Steps to Generate, Manage, Close Leads
+ Survey Says: The Top Digital Priorities for Marketers in 2014
+ Infographic: 20 Captivating Marketing Statistics That Will Drive 2014
+ My View: Three Reasons to Ditch the Elevator Pitch
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How-To Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond
By Vladimir Gendelman
Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience. Read More
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Podcast New Business Networking: Author Dave Delaney Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Nashville-based consultant and New Business Networking author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts. Read More
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PRO   Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
You will learn five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn. Read More
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Survey Says
The Top Digital Priorities for Marketers in 2014
By Ayaz Nanji
Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget. Read More
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Quick Take
#SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious Tweet
By Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies. Read More
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My View Three Reasons to Ditch the Elevator Pitch
By Steve Woodruff
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them. Read More
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Jan 16
Seminar—Content Marketing Trends to Kick-Start Your Communications Plan
Jan 23
Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 13
MarketingProfs University—Present & Persuade Special prices for groups of 3+
Feb 14
Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Oct 9-10
B2B Forum 2014—Boston, MA Register by February 1 and save up to $800