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In This Issue
+ How-To: Add These 5 Word 'Magnets' to Your Marketing and Sales Vocabulary
+ Podcast: Turn Customers Into Zombie Loyalists: Peter Shankman
+ #SocialSkim: Top Instagrams & Vines, When to Post on Socnets, CES Trends
+ Take 10: How to Develop a Dynamic Creative Briefing Document
+ Survey Says: The Most Important Elements of an Email Campaign
+ Infographic: Why Personalized Marketing Will Dominate in 2015
+ My View: Top Brand Marketers Share What They're Gearing Up for in 2015
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How-To Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary
By Bob Circosta
Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable. Read More
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Podcast Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Peter discusses his latest book, Zombie Loyalists, Using Great Service to Create Rabid Fans. He explains how to make customers love you and how to increase revenue through better customer service. Read More
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PRO   Take 10: How to Develop a Dynamic Creative Briefing Document
In just 10 minutes, we'll discuss the key components of a creative brief. You'll be able to develop a document that provides solid direction and parameters to your agency, internal marketing communications team, or any other group involved in developing your product or brand campaign. Read More
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Survey Says
The Most Important Elements of an Email Campaign
By Ayaz Nanji
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad. Read More
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Quick Take
#SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!
By Angela Natividad
Find out which branded Instagrams and Vines topped 2014, what trends sprung out of CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. That's just the beginning. Skim to start the year awash in Like! Read More
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My View Top Brand Marketers Share What They're Gearing Up for in 2015
By Gregarious Narain
Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015. Read More
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Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 22
 PRO Seminar—Make Something People Love with Sir Ken Robinson
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results.