📋 Table of Contents

Saturday, September 9, 2023

📋 Table of Contents

1. The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

2. Empowering Sales Success—The Role of Marketing in Sales Enablement

3. Stop the Churn: Why Less Is More in B2B Content Marketing

4. New B2B Email Marketing Techniques That Work Right Now

5. Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

6. Business Video Benchmarks: Retention Rates by Length

7. It's Time to Start Thinking of B2B Marketing as an Investment

8. Tips for Setting Up Your First TikTok Ad Campaign

9. Increase Your Email Results MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why. »

podcast

Empowering Sales Success—The Role of Marketing in Sales Enablement

The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success. Read more and listen in. »

article

Stop the Churn: Why Less Is More in B2B Content Marketing

B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start. »

video

New B2B Email Marketing Techniques That Work Right Now

Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing. Tune in! »

article

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics. »

research

Business Video Benchmarks: Retention Rates by Length

What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers. Check out the study findings. »

article

It's Time to Start Thinking of B2B Marketing as an Investment

B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular. »

infographic

Tips for Setting Up Your First TikTok Ad Campaign

This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives. Check out the infographic. »

Increase Your Email Results

MarketingProfs Master Class for PRO members

Email metrics got you down? Refresh your email marketing plan with Jay Schwedelson's full range of tactics and techniques. You'll improve open rates, CTRs, and responses. It took Jay more than 14 years and billions of emails to discover these methods—and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members!

Send better emails

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.

September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!

Did You Miss Us?

Recent MarketingProfs content

Tips for Setting Up Your First TikTok Ad Campaign [Infographic] »

The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!) »

Business Video Benchmarks: Retention Rates by Length »

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success »

New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show »

Five Steps to More Creative Marketing »

News You Can Use

Updates from around the industry

Looper Insights Launches Looper Boost at IBC 2023 MarTech Series

Virtual Announces Strategic Partnership With Web Traffic Advisors Business Wire

ZapScale Unveils Groundbreaking AI Churn and Upsell Prediction Model, Revolutionizing Customer Success in the SaaS Industry PR Newswire

Sequel.io Debuts the First Event CMS Solution That Enables Marketers to Create Webpages With a Click of a Button PR Newswire

HubSpot Unveils AI Additions and a Revamped Sales Hub MarTech

Demandbase Announces Expansive Multilanguage Intent Solution for B2B, Enabling Global Customers to Pinpoint In-Market Accounts Worldwide MarTech Series

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