MarketingProfs Today: 8 September 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Marketers Know AI Is the Future, But Do They Understand AI Today?
2.	Article: Eight Ways to Reduce Search Ad CPA and Boost Conversions
3.	Podcast: Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart
4.	PRO New Live Seminar: How to Build Presentations That Make People Say YES
5.	Quick Take: Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That
6.	Survey Says: SEO Professionals' Biggest Issues With Google My Business
7.	Infographic: 2018 Digital Advertising Trends: Which Predictions Came True

Time is running out to get the Smarty Pants rate on MarketingProfs B2B Marketing Forum. Register by September 14 to save $200 and get to attend the best gathering of B2B marketers on the planet.

How-To

Marketers Know AI Is the Future, But Do They Understand AI Today?

By Tod Loofbourrow

AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do. Read More

Eight Ways to Reduce Search Ad CPA and Boost Conversions

By Chandal Nolasco da Silva

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. Read More

Podcast

Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing. Read More

FOR PRO Members

New Live Seminar: How to Build Presentations That Make People Say YES

Reserve your spot for this upcoming Teach Me How seminar to learn how to develop presentations that are persuasive, memorable, and entertaining. Read More

There's no reason to suffer from FOMO when you can be at the best B2B Marketing Conference of the year learning, networking, and participating in shenanignas. Register for #mpb2b today to ensure your seat!

Survey Says

SEO Professionals' Biggest Issues With Google My Business

By Ayaz Nanji

Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal. Read More

Quick Take

Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That

By Jessie Kernan

Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives. Read More

At-A-Glance

2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

By Laura Forer

Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? Read More

event calendar

Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 13	Teach Me How—How to Build Presentations That Make People Say YES
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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