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| By Russell Glass |
| The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think and what they do.
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| By Christian Gulliksen |
| In a marketplace dominated by Android, mobile traffic to websites has more than doubled in the past year. But the image of Android's near monopoly changes when filtered through an e-commerce lens.
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| By Matthew Grant |
| Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.
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| How do you step up your game and take your Twitter efforts to the next level? In just 10 minutes, you'll learn five easy-to-implement steps that will help you improve your Twitter presence faster than you can type and schedule your next 140-character tweet.
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The Seven Elements of a Great Lead Gen Landing Page
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| What's the key to crafting a B2B landing page that grabs attention—and loads of leads? We know the basics: It needs to be well-written, and it needs to offer real value to visitors. It also needs to be eye-catching to immediately grab attention. But which specific elements work best to draw prospects in?
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| By Matthew Grant |
| Marketing Smarts podcast guest Kipp Bodnar says B2B has always been about the relationship sale. If that's true, then doesn't social media as a marketing tool for B2Bs make perfect sense?
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