Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, September 7, 2024
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In This Issue
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ARTICLE
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B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue.
Read more ➔
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RESEARCH
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What Triggers B2B Tech Firms to Create New Content
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Check out the study findings ➔
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RESEARCH
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The Top Small Business Marketing Channels, Tactics, and Trends
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the US.
Check out the study findings ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 5, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Read the latest ➔
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INFOGRAPHIC
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The Downsides of Startup Culture
This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.
See the infographic ➔
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INFOGRAPHIC
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The Top 50 Podcasts in the United States
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.
See the infographic ➔
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ARTICLE
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Five Ways to Use AI to Improve Your Advertising Strategy and Impact
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results.
Find out more ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Right Content at the Right Time
If you give interested prospects the content they need when they need it, they'll trust your expertise and prequalify themselves. Jeannie Walters guides you through building your self-service content in B2B Content as CX, a four-part mini-workshop available to PRO members now.
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