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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, September 07, 2019 |
| 29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic] | ||||
| Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice that will make you a better writer. | ||||
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| How to Create Buyer-Focused Content That Gets Traction | ||||
| What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. | ||||
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| How Agile Can Help You Balance Content Quality and Quantity | ||||
| By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity. | ||||
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| How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast] | ||||
| Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding. Read more and listen in on this insightful conversation. | ||||
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| Get Out of the Office and Learn Something New | ||||
| MarketingProfs event | ||||
| It's easy to get stuck in the status quo when you're stuck in the confines of your office. Imagine what you could do if you got out of the office. To learn something new. To get creative. To attend MarketingProfs' B2B Forum! Join us this October for #mpb2b. | ||||
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| A Better Way to Gauge Sales Lift: Closed-Loop Measurement | ||||
| A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible. | ||||
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| Are Marketing Teams Organized and Proactive? [Study] | ||||
| Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have strong organizational skills, according to recent research. Check out findings from the study. | ||||
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| On Social Media, a Little Brand Personality Goes a Long Way | ||||
| Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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