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In This Issue
+ How-To: 3 Ways to Have Fun With Marketing (Even If You Have a 'Boring' Brand)
+ Podcast: The New Rules of Sales and Service: David Meerman Scott
+ #SocialSkim: Facebook Search, Brands & Hyperlapse, Twitter Trends, Pics...
+ PRO Take 10: Day One With Marketing Automation, What to Do?
+ Survey Says: The Most Effective Paid Digital Media Channel in 2Q14
+ Infographic: 11 Facts About Moms' Back-to-School Shopping
+ My View: Salespeople, Tell Great Customer Stories—Don't Rattle Off Features
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How-To Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)
By Melanie Davis
Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business. Read More
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Podcast The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how you can succeed under these new rules. Read More
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PRO Take 10: Day One With Marketing Automation, What to Do?
In just 10 minutes, you will learn the key steps necessary to ensure a quick and efficient installation and a full migration from your current systems. You'll be able to design your own implementation plan, become an internal expert, and demonstrate the ROI of your marketing automation platform. Read More
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Advertisement  Tired of struggling with content marketing? Let Content Marketing Crash Course help! These 11 classes, taught by content marketing experts, will give you tools, knowledge, and tactics that you can implement immediately. Save $200 and get a copy of Ann Handley’s newest book when you register using code CONTENTBOOK!
Survey Says
The Most Effective Paid Digital Media Channel in 2Q14
By Ayaz Nanji
Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. Read More
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Quick Take
#SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!
By Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top! Read More
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My View Your Salespeople Need to Tell Great Customer Stories--Not Just Rattle Off Features
By Michael Harris
Customer stories, not numbers, are what greatly influence customers' purchasing decisions. Despite that fact, most salespeople still focus on the numbers. Read More
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Sep 9
 FREE Seminar— 7 Ways to Enhance Your Webinar Promotions
Sep 11
 PRO Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Sep 16
 FREE Seminar—Email Marketing Benchmarks: How Do You Stack Up Against the Best?
Sep 18
 PRO Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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