MarketingProfs This Week: 5 September 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Top Tips for Successfully Profiling Your Competitors
2.	#SocialSkim: YouTube TrueView Joins AdWords, Plus More Stories in This Week's Roundup
3.	Podcast: The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts
4.	PRO LinkedIn Makeover: The Anatomy of a LinkedIn Company Page
5.	Survey Says: Four Important SEO Trends for 2015
6.	Infographic: The What, When, and Who of Successful Emails
7.	My View: Five Things That Successful Brand Managers Do

Heard the rumor? Yeah, apparently they're saying that email is dead. Well, guess what? You're reading this, so it's obviously not dead. Want to hear us debunk a bunch more of those myths and share some killer email tips? Check out Email Marketing Master Course. Save $200 with code EMAILMASTER.

How-To

Five Top Tips for Successfully Profiling Your Competitors

By Julia Cupman

Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors. Read More

Podcast

The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts

By Kerry O'Shea Gorgone

Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the modern era of customer-centric marketing. Read More

FOR PRO Members

MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page

In this top-rated PRO seminar, LinkedIn expert Viveka von Rosen reviews member-submitted Company Pages and makes suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and see examples of companies doing it right (and wrong). Read More

Are you making the most of your email marketing program or do you have it set on autopilot with your fingers crossed? If you're looking to up your email game, enroll in Email Marketing Master Course. Register now using code EMAILMASTER and save $200. Satisfaction guaranteed!

Survey Says

Four Important SEO Trends for 2015

By Ayaz Nanji

Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. Read More

Quick Take

#SocialSkim: YouTube TrueView Joins AdWords, Plus More Stories in This Week's Roundup

By Angela Natividad

TrueView ads finally join the AdWords family. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed. Read More

My View

Five Things That Successful Brand Managers Do

By Michael Baicoianu

Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. Read More

event calendar

Sep 9	FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17	PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 20-23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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