MarketingProfs This Week

Saturday, September 04, 2021

📋 Table of Contents

1. Why B2B Branding Is More Important Than Ever

2. Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts

3. The Target CPA Hype Is Real: A Checklist for Marketers

4. The Benefits of LinkedIn for B2B Marketers

5. How to Create a Corporate Video Brief: Use This Easy Template

6. How the Pandemic Has Made It Harder to Close B2B Deals

7. The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

8. One More Week to Save on B2B Forum Online MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why B2B Branding Is More Important Than Ever
article
Why B2B Branding Is More Important Than Ever
Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand. »
Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts
podcast
Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts
MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible. Read more and listen in on this fascinating conversation. »
The Target CPA Hype Is Real: A Checklist for Marketers
article
The Target CPA Hype Is Real: A Checklist for Marketers
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs. »
The Benefits of LinkedIn for B2B Marketers
infographic
The Benefits of LinkedIn for B2B Marketers
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust. Check out the infographic. »
How to Create a Corporate Video Brief: Use This Easy Template
article
How to Create a Corporate Video Brief: Use This Easy Template
The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief. »
How the Pandemic Has Made It Harder to Close B2B Deals
research
How the Pandemic Has Made It Harder to Close B2B Deals
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research. Check out the study findings. »
The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
article
The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand
Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how. »
One More Week to Save on B2B Forum Online
MarketingProfs B2B Forum
We've extended the reduced summer rate for B2B Forum online until September 10 (PRO members, you get it for free!). Grab your ticket to join us for two days of inspiration, insights, and fun!
I want to save!
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.
Summer may be over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
RollWorks Strengthens Its Data Foundation With Accelerated Product Development and New Partnerships PR Newswire
Jabmo Adds Google Integration to Create a Fully Omnichannel ABM Platform AIthority
GatherContent Adds Integrations to Help Streamline Martech Stacks PR Newswire
6sense Acquires Fortella, the AI-Driven Solution for B2B Marketers to Plan, Measure, and Forecast Pipeline MarTech Series
Showpad Video: A New Product Feature to Meet the Demands of Modern Selling PR Newswire
Drift Announces Strategic Investment From Vista Equity Partners The Street
Olsam Raises $165M to Buy Up and Scale Consumer and B2B Amazon Marketplace Sellers TechCrunch
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