📋 Table of Contents

Saturday, September 30, 2023

📋 Table of Contents

1. How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

2. How Artificial Intelligence Is Impacting SEO

3. How to Secure More Press for Your Company

4. Email Behavior Trends for 2023

5. Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

6. Market Research for B2B Marketing Success

7. Emerging B2B Trends You Need to Know

8. Empathy in Marketing: A B2B Gamechanger

9. What Do You Prioritize in Your Go-To-Market Launch? MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details. »

podcast

How Artificial Intelligence Is Impacting SEO

Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more. Read more and listen in. »

article

How to Secure More Press for Your Company

Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage. »

research

Email Behavior Trends for 2023

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults. Check out the study findings. »

article

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises. »

video

Market Research for B2B Marketing Success

In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success. Tune in! »

infographic

Emerging B2B Trends You Need to Know

B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews. Check out the infographic. »

article

Empathy in Marketing: A B2B Gamechanger

Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success. »

What Do You Prioritize in Your Go-To-Market Launch?

MarketingProfs Working Webinar for PRO Members

Unlimited budget? Pfft. A solid go-to-market plan has set priorities to help you reach prospects where they are. But with so many possible channels—including PR, social media, email, paid ads, and launch events—which should you prioritize? Pam Didner can help you with that. Check out "What to Prioritize in Marketing," the second session in How to Build a Successful GTM Marketing Plan. Available to PRO members now.

Get your priorities straight

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Emerging B2B Trends You Need to Know [Infographic] »

Email Behavior Trends for 2023 »

Empathy in Marketing: A B2B Gamechanger »

B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show »

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide »

How to Get Started With YouTube Influencer Marketing [Infographic] »

News You Can Use

Updates from around the industry

Forethought Introduces Autoflows, Ushers in AI-First Customer Support MarTech Series

Ascend.io Debuts Industry-First SaaS Data Pipeline Automation Platform in Europe PR Newswire

BigCommerce Revolutionizes the B2B Purchasing Experience With Launch of B2B Edition Invoice Portal Business Wire

Demandbase Announces New Executive Hires With Industry Powerhouses Kelly Hopping and Michael Wilczak PR Newswire

StackAdapt Partners With Lead Forensics to Expand Its ABM Targeting and Measurement Capabilities in EMEA ExchangeWire

SurveyMonkey Launches SurveyMonkey Forms Martech Cube

ON24 and NetLine Join Forces to Help Enterprise Customers Supercharge Reach and ROI Benzinga

Bloomreach Empowers B2B Merchandisers to Optimize the E-Commerce Experience With Launch of New Features and Enhancements MarTech Series

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