MarketingProfs Today: 30 September 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Three Key Components of Effective Marketing and Content Calendars
2.	Podcast: Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
3.	PRO Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4.	Survey Says: Email Behavior in 2017: When, Where, and How People Check Messages
5.	#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories
6.	Infographic: How to Choose a Font for Your Brand

Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.

How-To

Three Key Components of Effective Marketing and Content Calendars

By Garrett Moon

If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place. Read More

Podcast

Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts

By Kerry O'Shea Gorgone

Decision-science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow." Read More

FOR PRO Members

Take 10: 10 Tips for Creating Quality Video on Your Smartphone

In just 10 minutes, you'll learn simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!

Survey Says

Email Behavior in 2017: When, Where, and How People Check Messages

By Ayaz Nanji

Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. Read More

Quick Take

#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week

By Christian Neri

Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read More

At-A-Glance

How to Choose a Font for Your Brand [Infographic]

By Laura Forer

Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. Read More

event calendar

Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 11	FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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