MarketingProfs Today: 3 September 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet
2.	#SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories
3.	Podcast: Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz
4.	PRO Take 10: How to Create and Leverage Testimonial Videos
5.	Survey Says: 2Q16 Email Deliverability Benchmarks
6.	My View: PR People: Focus on These Five Areas Instead of Branding
7.	Infographic: How to Score an A+ on Your Back-to-School Sales and Marketing

Join us on September 7 for our free seminar Stop the Spray and Pray: Tips for Optimizing Email Campaigns. Register today.

How-To

YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video Marketing

By Lena Brooks

If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube. Read More

Podcast

Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact. Read More

FOR PRO Members

NEW Take 10: How to Create and Leverage Testimonial Videos

In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social, and marketing campaigns. Read More

Feed your need for knowledge! Join us Sept 9 for our free Virtual Marketer's Brunch and Learn. Get insights and tips from some of today's leading marketing thought leaders. Register today.

Survey Says

2Q16 Email Deliverability Benchmarks

By Ayaz Nanji

Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. Read More

Quick Take

#SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week

By Christian Neri

Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know! Read More

My View

PR People: Focus on These Five Areas Instead of Branding

By Kate Lobel

Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. Read More

event calendar

Sep 7	FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Sep 13	FREE Seminar—SEO for Growth
Sep 22	PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last.

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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