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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, September 28, 2019 |
| The Value in Going Viral (And Five Steps to Improve Your Odds) | ||||
| You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice. | ||||
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| 11 Things Managers Shouldn't Say to Their Team (And What to Say Instead) [Infographic] | ||||
| As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences. | ||||
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| Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast] | ||||
| Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn." Read more and listen in on this insightful conversation. | ||||
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| Five Ways AI Is Changing the Future of Marketing Research for the Better | ||||
| The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research. | ||||
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| How Well Do You Know Marketing Trends? Test Your Knowledge. [Quiz] | ||||
| How well do you know marketing trends? How versed are you in media use, consumer preferences, Super Bowl spend? Test your knowledge with this custom interactive quiz created for MarketingProfs. | ||||
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| Get Up to Speed Fast With Full-Day, Intensive Workshops | ||||
| MarketingProfs event | ||||
| Whether you want to become a more strategic content marketer or boost your knowledge of email marketing (or learn about demand gen, storytelling, and more), MarketingProfs B2B Forum has the right workshop to help you get there. Learn more. | ||||
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| CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers) | ||||
| With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do? | ||||
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| Amazon for Brands: Top 5 Problems and How to Overcome Them | ||||
| As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control. | ||||
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| The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends [Study] | ||||
| Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing. Check out the study findings. | ||||
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