MarketingProfs This Week: 26 September 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
2.	#SocialSkim: Facebook Signal Helps Journalists Find You, Plus More in This Week's Roundup
3.	Podcast: Focus, Leadership, and Squirrels: 'Think Big, Act Bigger' Author Jeffrey Hayzlett
4.	PRO Take 10: Three Ways to Make Sure Your Press Release Gets Noticed
5.	Survey Says: Generation Gap: Online Content Consumption and Age
6.	My View: Why Your Sales Team Should Be Marketing's Most Important Client
7.	Infographic: How Instagram Images Enrich the Email Experience

Join us on October 9 for our free Content Marketing Virtual Conference. You'll get actionable tips and advice to improve your content strategy. Get ready to develop better content, faster. Register now.

How-To

Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

By Lilya Smirnova

You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention? Read More

Podcast

Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless. Read More

FOR PRO Members

Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release really stand out. Read More

Join us September 29 for Emma's B2B Guide to Beating the Holiday Inbox Rush. You'll learn how to craft messages that won't get buried during the hustle and bustle of the season. Register today.

Survey Says

Generation Gap: Online Content Consumption and Age

By Ayaz Nanji

How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ? Read More

Quick Take

#SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's Roundup

By Angela Natividad

Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy. Read More

My View

Why Your Sales Team Should Be Marketing's Most Important Client

By Andrew Davies

Despite advances in technology, most sales reps still lack the info they need to engage and convert their customers. That problem can be solved by your marketing team. Read More

event calendar

Sep 29	FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 8	PRO Seminar—The Blueprint for Email Marketing Success
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20-23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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