MarketingProfs Today: 24 September 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Three Contrarian Ways to Improve Your Landing Pages
2.	#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week
3.	Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses
4.	PRO On-Demand Seminar: Three Strategies to Double Your Sales
5.	Survey Says: The Most In-Demand Marketing Skills
6.	My View: The Dark Side of Marketing Content on Facebook
7.	Infographic: How to Write an Email That Gets Opened, Read, and Responded to

Join us on October 6 as we kick off a new Content Marketing Crash Course—our best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT16.

How-To

Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

By Assaf Dudai

Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page. Read More

Podcast

Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A social media expert and networking powerhouse lays out her strategy for helping nonprofits and small businesses achieve social media success. Read More

FOR PRO Members

On-Demand Seminar: Three Strategies to Double Your Sales

In this new seminar, we'll share case studies of companies that have doubled their business, and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. Read More

Why did the content marketer cross the road? To get marketing advice straight from the horse's mouth. (Not that Ann Handley is a horse, of course… look, you know what we mean.) So join us on October 6 for Content Marketing Crash Course. Plus, save big when you enroll using code CONTENT16!

Survey Says

The Most In-Demand Marketing Skills

By Ayaz Nanji

Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage. Read More

Quick Take

#SocialSkim: Twitter Rebuilds, Google Rejoins the Messaging Wars: 13 Stories This Week

By Christian Neri

Twitter just helped brands become more customer-service-friendly, and it launched an app for live-streaming. Also: Google's new Allo app takes on Facebook Messenger; the new Instagram feature we've all been waiting for; and top 10 social trends for 2017. Read More

My View

The Dark Side of Marketing Content on Facebook

By Motti Nisani

Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves. Read More

event calendar

Sep 27	FREE Seminar—How to Create Rapid Personas to Make Your Marketing More Effective
Sep 29	PRO Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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