📋 Table of Contents

Saturday, September 23, 2023

📋 Table of Contents

1. Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

2. LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

3. B2B Content Promotion in 2023: Channel and Format Trends

4. How to Harness the Power of SMS Marketing: A Guide to Best-Practices

5. ChatGPT: Marketing Dream or Marketing Disaster

6. How to Use Email Suppression Lists for Better Email Marketing

7. Why Employees Are Staying at Their Jobs

8. Tips, Tricks, and Hacks for B2B Email Marketing Success

9. Targeted Messaging MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas. »

podcast

LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. Read more and listen in. »

research

B2B Content Promotion in 2023: Channel and Format Trends

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research. Check out the study findings. »

article

How to Harness the Power of SMS Marketing: A Guide to Best-Practices

Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging. »

video

ChatGPT: Marketing Dream or Marketing Disaster

In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making? Tune in! »

article

How to Use Email Suppression Lists for Better Email Marketing

As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how. »

infographic

Why Employees Are Staying at Their Jobs

This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are. Check out the infographic. »

video

Tips, Tricks, and Hacks for B2B Email Marketing Success

The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success. Tune in! »

Targeted Messaging

MarketingProfs Working Webinar for PRO Members

Buyer personas help you target your marketing messages. But too often, we create buyer personas and never use them to their full potential! Don't let your personas go to waste. Discover how to target your messaging in Session 3 of "Building and Using B2B Buyer Personas to Grow Revenue," hosted by Ardath Albee. On-demand for PRO members.

Put your personas to work

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to up your game with AI.

September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are AI Prompts with Marcus Nelson, Email Marketing with Jay Schwedelson, and Content Marketing with Ashley Faus. The pluses of being PRO never end!

Did You Miss Us?

Recent MarketingProfs content

The Top Challenges Companies Face in ESG Reporting »

ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show »

B2B Content Promotion in 2023: Channel and Format Trends »

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox »

Why Employees Are Staying at Their Jobs [Infographic] »

Tips, Tricks, and Hacks for B2B Email Marketing Success | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Contentwise and Ranker Partner to Deliver Personalized Content Recommendations MarTech Series

1WorldSync and Life Time Foundation Collaborate to Improve School Nutrition PR Newswire

Wondershare EdrawMax With ChatGPT Integration Launches, Unveiling New AI-Powered Diagramming Tools for Enhanced Productivity MarTech Series

Amit Prakash Joins SurveyMonkey as Chief Marketing Officer Business Wire

StatSocial Raises the Bar With New Reporting Functionality for Social Audience Insights Beyond Twitter PR Newswire

RollWorks Launches 'Hot Contacts,' a New Category of Sales-Ready Leads Based on Fit, Intent, and Engagement PR Newswire

Channel99 Debuts Performance Marketing Platform to Reveal the True Financial Return of B2B Marketing MarTech Series

trender.ai Launches First All-in-One Contact Intelligence Platform for B2B Tech Sales Teams Business Wire

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