MarketingProfs Today: 23 September 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Find Anyone's Business Email Address
2.	Article: Personalize Your Marketing With Deeper Customer Segmentation [Sponsored]
3.	Video: Why Sending Questions Before an On-Camera Interview Will Ruin Your Video
4.	PRO On-Demand Seminar: Artificial Intelligence for Marketing: Getting Started
5.	Podcast: A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts
6.	Survey Says: The 10 Industries Most Distrusted by US Consumers
7.	#SocialSkim: Facebook Nixes Key B2B Feature, Governments Grow Weary of Social: 10 Stories
8.	Infographic: What Makes a Great 'About Us' Page

Why do we have high hopes for events but come away with less than we expected? On 9/26, Maximizing Return on Your Event Investment will show you how to engage the right people with the right message.

How-To

How to Find Anyone's Business Email Address

By Tommy O'Shaughnessy

Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address? Read More

Personalize Your Marketing With Deeper Customer Segmentation

By Zaius [Sponsored Content]

Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer potential buyers the right message, at the right time, in the right channel. Read More

Video

Why Sending Questions Before an On-Camera Interview Will Ruin Your Video

By David Spark

Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me assure you that you should never, ever, send questions before an on-camera interview. Read More

Podcast

A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts

By Kerry O'Shea Gorgone

Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing. Read More

FOR PRO Members

On-Demand Seminar: Artificial Intelligence for Marketing: Getting Started

In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine-learning and understand how to deliver better data insights, customer experience, and more. Read More

Don't suffer from FOMO when you can still join us for MarketingProfs B2B Marketing Forum (Oct 3-6, Boston). It's going to be three amazing days of geeking out over all things B2B marketing. Plus, creative networking and shenanigans. Get your ticket before it's too late.

Survey Says

The 10 Industries Most Distrusted by US Consumers

By Ayaz Nanji

The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read More

Quick Take

#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This Week

By Christian Neri

This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; How Snapchat's caught between Qatar and Saudi Arabia; and much more. Read More

At-A-Glance

What Makes a Great 'About Us' Page [Infographic]

By Laura Forer

"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration. Read More

event calendar

Sep 26	FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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