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In This Issue
+ How-To: Go From Good to Great by Listening to Your Customers
+ Slide Show: Email Marketing + Social Media: 1 + 1 > 2
+ Podcast: Every Brand Needs an Editor: Marketoonist Tom Fishburne
+ PRO: Landing Page Tips to Lift Your Conversion Rate
+ Survey Says: Top 50 Websites: Google No. 1, Instagram Makes Debut
+ Quick Take: Five Storytelling Tips to Capture (and Keep) Your Audience
+ My View: You Say Boston, I say Bahstin: A Fun Video
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How-To Go From Good to Great by Listening to Your Customers
By Bolivar J. Bueno
Why do customers flock to one brand rather than another, even when the offerings aren't so different? The truly great brands listen to customers. But effective listening is not intuitive. Here's how you can get good at it. Read More
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Slideshow Email Marketing + Social Media: 1 + 1 > 2
By Christian Gulliksen
Do you include social sharing buttons in email? If not, you're missing out on the exponential reach of your subscribers' personal and professional networks. It's not that they might share content they like—it's that they will. Read More
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Podcast Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts
By Matthew Grant
Brands are publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. Editing is also vital for product design and development, Tom Fishburne argues. Read More
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PRO PRO Seminar: Landing Page Tips to Lift Your Conversion Rate
You'll learn how to get the most out of your landing page design, copy, and layout, and you'll find out how SAP, American Express, Babyage.com, and Google have gained more value-driven conversions by successfully optimizing their landing pages. Read More
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Survey Says
Top 50 Websites: Google No. 1, Instagram Makes Debut
Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and making its debut to the Top 50 was Instagram, at No. 48, with 26.0 million unique visitors. Read More
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Quick Take
Five Storytelling Tips to Capture (and Keep) Your Audience
Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to read your article, watch your video, or listen to your podcast? Read More
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My View You Say Boston, I say Bahstin: A Fun Video Even a Lakers Fan Would Like
By Ann Handley
MarketingProfs put together a wicked fun video featuring some of our favorite marketers (in full Bostonian accent) talking about why they're attending the B2B Forum in Boston Oct. 3-5. You're coming, too, right? Read More
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Oct 16
FREE Seminar—How to Create Great Webinars
Oct 18
PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
Oct 23
FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Oct 23
FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List
Oct 25
PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
Nov 1
MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 9
Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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