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By Bolivar J. Bueno |
Why do customers flock to one brand rather than another, even when the offerings aren't so different? The truly great brands listen to customers. But effective listening is not intuitive. Here's how you can get good at it.
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By Christian Gulliksen |
Do you include social sharing buttons in email? If not, you're missing out on the exponential reach of your subscribers' personal and professional networks. It's not that they might share content they like—it's that they will.
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By Matthew Grant |
Brands are publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. Editing is also vital for product design and development, Tom Fishburne argues.
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You'll learn how to get the most out of your landing page design, copy, and layout, and you'll find out how SAP, American Express, Babyage.com, and Google have gained more value-driven conversions by successfully optimizing their landing pages.
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Top 50 Websites: Google No. 1, Instagram Makes Debut |
Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and making its debut to the Top 50 was Instagram, at No. 48, with 26.0 million unique visitors.
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By Ann Handley |
MarketingProfs put together a wicked fun video featuring some of our favorite marketers (in full Bostonian accent) talking about why they're attending the B2B Forum in Boston Oct. 3-5. You're coming, too, right?
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Oct 16
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FREE Seminar—How to Create Great Webinars |
Oct 18
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PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
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Oct 23
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
Oct 23
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FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List |
Oct 25
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PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results |
Nov 1
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
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