Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, September 21, 2024
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In This Issue
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ARTICLE
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How to Align Product and Marketing Teams Through Positioning
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes.
Read more ➔
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RESEARCH
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The Direct Mail Elements That Spur Action
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Check out the study findings ➔
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ARTICLE
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Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value
Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 20, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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How to Conduct an SEO Competitor Analysis
This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.
See the infographic ➔
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ARTICLE
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Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection
Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement.
Read more ➔
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RESEARCH
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The Factors That Drive B2B Ad Effectiveness on LinkedIn
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.
Check out the study findings ➔
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