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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, September 21, 2019 |
| Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now | ||||
| Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do? | ||||
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| Five Tips to Take Your Marketing Presentations From Good Enough to Great | ||||
| Marketers are often the default creators of presentations for conferences, webinars, meetings—even Sales decks. We can easily slip into the routine of cutting and pasting into PowerPoint, adding stock images, and calling it good enough. But these simple design tips can make your presentations more convincing and engaging. | ||||
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| Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast] | ||||
| Content strategist Michael Brenner shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read more and listen in. | ||||
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| Forget ROAS, It's All About ROMI Now | ||||
| ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI, instead. Because you need to be able to optimize your spend and boost revenue. | ||||
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| Less Than One Month Until MarketingProfs B2B Forum | ||||
| MarketingProfs event | ||||
| If you're looking for the best B2B marketing education on the planet, you won't want to miss this year's MarketingProfs B2B Forum. But time is running out. Get your ticket before it's too late. | ||||
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| 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions [Study] | ||||
| The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research. Check out the forecasts of salaries for various marketing-related positions. | ||||
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| Your 2020 Marketing Plan the Kondo Way (How to Avoid CMO FOMO) | ||||
| Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results. | ||||
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| The Psychology of Status Purchases [Infographic] | ||||
| Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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